I use Visual Studio a lot at work, and lately I have been seeing this ad for the 360 quite often. Microsoft seems to have a clear advantage here because I not only get product and brand reminders on traditional advertising, but at work as well. Being a producer of both the 360 and widely used pc software has its advantages. With that clear advantage, where does that leave Sony and Nintendo?
Sony could advertise their PS3 with their camera and audio products. Maybe include coupons or info with their laptops. Since Nintendo’s only venue is gaming, they would have to do their advertising by continuing merchandising, which they have done countless times in the past. It looks like the 360 is the winner for its reach in advertising, followed by Sony, then Nintendo, all because of what they own.
